20 +

Years Of Experience

Joy Russell

Founder & Executive Director

Meet Joy

At the age of 13, experiencing the death of her mother had a profound effect in shaping her career choice in the insurance industry. Joy had first-hand knowledge of how important it was at an early age to plan for the unexpected challenges that life tends to throw one’s way. A practice that is often overlooked and under-prioritized within the black community. Her passion for helping others and educating them to make sound financial choices to create financial security and transfer wealth to future generations was the driving force that led to the creation of Plan With Joy Financial Services Inc.  Joy‘s caring and helpful nature is evident in the responsive way in which we proudly serves her clients. With over 20+ years of experience in the financial services industry, Joy is a licensed Independent Insurance and Investment Advisor specializing in Life Insurance, Living Benefits and Investments. Dually licensed as a Mortgage Agent (Lic#M08008857) her clients benefit from her additional expertise in Credit rehabilitation, Credit literacy and Mortgage Solutions.

About Us

Plan with Joy Financial Services Inc. specializes in Permanent and Term Life Insurance, Critical Illness Insurance, Income replacement plans, Individual and Group Health and Dental benefits, GIA, RRSP, RESP, FHSA, TFSA, Non-registered Investments and Investment Loans. Established in May 2020, during the COVID-19 pandemic, Plan With Joy Financial Services Inc. brings a fresh client-centered approach to the insurance industry. Our mission is to Educate, Empower and Enhance the lives of our clients by matching their needs with the various risk protection and wealth transfer products and services that it offers. Through our partnership with Alliance Financial Group, we are able to offer the products and services of multiple financial groups.

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Trust

Our advisors are credible, competent and transparent when delivering financial advice.

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Client-centered

Our client-centered approach to advising ensures that our recommendations are consistent with the needs of the client.

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Efficient

Our advisors provide support in a timely manner without sacrificing quality.

“Do not save what is left after spending; instead spend what is left after saving.”

― Warren Buffett

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Our Mission

Our goal is to educate our clients on the value of insurance and investment products and how they can benefit themselves and their family.

Educate

Our goal is to educate our clients on the value of insurance and investment products and how they can benefit themselves and their family.

Empower

Empowering our clients to make smart decisions concerning their financial future.

Enhance

We work hard to enhance your financial experience.